The ultimate benefit of the training is not only participants finding solutions to their current communication tasks, but also that by mastering strategic communication thinking they will also be able to run their future projects more effectively. Most systems (be it parking, green space strategy, bee-friendly vegetation, etc.) are like elephants. Making them move can prove to be rather difficult but once we succeed, they can gain momentum and create huge impact. Proper communication not only helps making the elephant move, but can also keep it in the right direction.